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Decision gates
These four answers make the canvas actionable: they define the smallest useful test and when to scale, redesign, or stop.
Smallest credible pilot
What is the smallest test that can create evidence in weeks, not months?
Main assumption
What must be true for this intervention to create value?
Kill criterion
What result, risk, or failure means you should stop or redesign?
Next decision
After the pilot, what will the owner decide and on what evidence?